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Everyone aims to beat competitors and be the winners.But this desire to beat your competitors either destroy your blog/site(blog is) or take it to even higher heights.It is very important to understand your competition i.e, how they work and their strategies everything.
Here’s are 7 solid reason how to take your blog/site to greater height.
Know Yourself :Before you can beat your competition, you have to understand what your site/blog stands for. For example, Apple Inc. stands for cool technology. It will never represent an “enterprise software company,” a chief investment officer’s safe bet, or service and support.
Know your reader :
The second step is to understand truly your readers.You must know what your reader wants and doesn’t want. A great site/blog always listens to what its readers say they want.It is better even to think yourself as a reader.Ask yourself do you like this post, is it informal and wants to share with others.If you say yes than definitely your reader will likes it and wants to share with their friends.But if you say no then stop there and don’t publish it.Focus more on quality than on quantity.
Know your competitors :
You cannot beat your competition unless you understand their strengths and weaknesses. To do that, become your competitors’ reader, subscriber, follower and try to buy their products and services.By doing this you will know how they work and what are their plans.Implement them on your blog one by one and avoid their weaknesses on your blog.You should not implement all of them immediately otherwise it will astray your blog.Start from basic and move ahead.
Focus on the reader :
The best way to beat your competition does not depend on what you can do for them but what you can do for the reader.Your action will determine your success.You will succeed at doing things for the reader by using the knowledge that you have gained in the first three steps: understanding what your blog/site about or does, knowing what your customer or reader wants and needs, and finding what your competition doesn’t do and you can do it.It must be clear that your blog/site or company must solve someone else problem.
Turn reader into subscriber :
There are few things that you can do to beat your competitors.Create a great product or service, ebook or something other for your reader and give it free to your readers after subscription.But it care must be taken that the things you provide must be useful for your readers otherwise it will create negative impact about your blog on your valuable readers.
Play with your minds :
This is the most important point to beat your competitors.If you’re doing all this positive stuff, it’s OK to play with your competitors’ minds.But if you are not doing something creative which will benefit readers and provides more traffic to your blog/site then you cannot beat your competitor in your life.It is important to learn from your competitors but if you want to beat them you have to play with your own minds.What you can do in this depends only and only on you.
Focus on marketing :
I spent considerable amount of time marketing the content that I was writing. People say that Content is King, but I argue that Content is Queen and Marketing is King. So I focused on both writing great content and more importantly promoting it in as many places as I could.You can explored your post to various channel like forums,guest posting,article writing,creating fan page and many more.
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